FORD KA - KICK OFF KA COUTURE - CROSS MEDIA CAMPAIGN SS10










Fashion goes beyond picking the right outfit. Positioning the Ford Ka as a fashion item, we created Ka Couture. A project in which fashion designers create couture for a car. Dutch fashion designer Daryl van Wouw was asked to kick-off the campaign. On the Ka Couture website, we broadcasted a sequence of short documentaries called ‘fashion bites’ that followed Daryl's creative process around the car dress. Various media such as print, fashion blogs, online fashion shops, pop-up stores, social media and goodie bags were involved to generate traffic to both the site and the retailer. The final creation was revealed during Daryl's show at the Amsterdam International Fashion Week. The lucky owners of the car got VIP tickets to the show and a limited edition Daryl van Wouw handbag.

www.ka-couture.nl

Direct link to Ka Couture's channel here.

Direct link to Ka Couture Facebook here.

agency: these days
concept: neeltje vervoort & roos smit
art director: neeltje vervoort
copywriter: roos smit