FIXED GEAR FOR CHICKS SET TO HIT THE STREETS



For chicks weary ‘bout their boyfriend’s bike parts flinging about the crib or for boyfriends who want their sweetheart to stop moaning about it, Zelda Beauchampet provides the perfect solution with her all-in-one fixed gear jewelry set. Ready to hit the streets , these 100% handcrafted bike parts fixed by a golden chain, come in necklaces, brooches and earrings.

Just like the real ride, the jewelry sets are made of separate bicycle parts. “The difference with customary fixies, however,” explains Zelda, “is that in my design the parts are fixed in a somewhat illogical way. The female way”, she jokes. To design the set Zelda uses the classic frame with its recognizable shape and features. All together, each piece of jewelry forms one complete bike.

After graduating from the Design Academy in Eindhoven, The Netherlands, Zelda gained international reputation with her designs Handscape and Mr Necklace. She is known for her playful mastery of jewelry design. Redefining the existing identity of customary objects by transforming them into dynamic art forms, Zelda plays both with forms and her audience.

Points of sale include: MoMa (Tokyo and New York) Frozen Fountain (Amsterdam) and Museum Boijmans Van Beuningen (Rotterdam)

For more information about Zelda and her designs feel free to check www.zlda.nl.

Photography: Joost van Brug