THIS WHO I AM IN WORDS
Hello, I'm Roos. You might say Rose, Rosa or Rosita. I'm an all-round creative who develops concepts and copy for brands and publications. Founding, writing and selling the local feline newspaper at the age of 9,
I raised money from my neighbours to feed stray cats. Ironically, this was when I found out that I was allergic to cats. A career in advertising was deemed to be more appropriate. I attended the Amsterdam University of Applied Sciences where I studied International Management. A good few parties later, I graduated and continued with a postgraduate study for Applied Creativity. I worked for ad agencies such as PPGH/JWT, Strawberryfrog and 180/Amsterdam, where I created both global and local campaigns for brands like adidas, Heineken and MINI. In 2009, I started for myself, working for clients such as Sid Lee, Crispin Porter Bogusky, TBWA Retail and These Days. When I don't create ads, I write about Amsterdam, art and unconventional lifestyles; a perfect combination for inspiration.
AGENCY EXPERIENCE
180, Crispin Porter Bogusky, G-star, frank, Keesie, PPGH-JWT, Sid Lee, Strawberryfrog, XXS, TBWA Retail, TCC, These Days, Textappeal, Torekov,
Zelda Beauchampet
BRAND EXPERIENCE
Automotive: Ford Ka, MINI, Opel
Fashion: adidas, adidas by Stella McCartney, G-star
Food/drinks: Heineken, Lipton Ice Tea, Red Bull, Chiquita Kids
Internet/mobile providers: Orange/Online, Vodafone
Energy/fuel: Shell, E-on
Retail: KPN, Dirk, Dekamarkt, Marqt, McDonald's
Banks: ABN AMRO, Bizner, Florius
AWARDS
2006 Silver Young Gun Award - Onitsuka Tiger
2006 One Show Nomination - Onitsuka Tiger
2006 Creative Show Case Runner up - Onitsuka Tiger
2006 ADCN Nomination
2005 Silver Dutch Creative Talent
Hello, I'm Roos. You might say Rose, Rosa or Rosita. I'm an all-round creative who develops concepts and copy for brands and publications. Founding, writing and selling the local feline newspaper at the age of 9,
I raised money from my neighbours to feed stray cats. Ironically, this was when I found out that I was allergic to cats. A career in advertising was deemed to be more appropriate. I attended the Amsterdam University of Applied Sciences where I studied International Management. A good few parties later, I graduated and continued with a postgraduate study for Applied Creativity. I worked for ad agencies such as PPGH/JWT, Strawberryfrog and 180/Amsterdam, where I created both global and local campaigns for brands like adidas, Heineken and MINI. In 2009, I started for myself, working for clients such as Sid Lee, Crispin Porter Bogusky, TBWA Retail and These Days. When I don't create ads, I write about Amsterdam, art and unconventional lifestyles; a perfect combination for inspiration.
AGENCY EXPERIENCE
180, Crispin Porter Bogusky, G-star, frank, Keesie, PPGH-JWT, Sid Lee, Strawberryfrog, XXS, TBWA Retail, TCC, These Days, Textappeal, Torekov,
Zelda Beauchampet
BRAND EXPERIENCE
Automotive: Ford Ka, MINI, Opel
Fashion: adidas, adidas by Stella McCartney, G-star
Food/drinks: Heineken, Lipton Ice Tea, Red Bull, Chiquita Kids
Internet/mobile providers: Orange/Online, Vodafone
Energy/fuel: Shell, E-on
Retail: KPN, Dirk, Dekamarkt, Marqt, McDonald's
Banks: ABN AMRO, Bizner, Florius
AWARDS
2006 Silver Young Gun Award - Onitsuka Tiger
2006 One Show Nomination - Onitsuka Tiger
2006 Creative Show Case Runner up - Onitsuka Tiger
2006 ADCN Nomination
2005 Silver Dutch Creative Talent