ADIDAS - SPORT IS A GAME - GLOBAL WOMEN'S CAMPAIGN

Women often perceive sport as an obligation. Unlike men, we don’t meet in the park to play a game of football. This campaign aimed to challenge this mindset and take off the pressure from performing. After all, it’s a lot easier to achieve the impossible when you allow yourself to have fun. A portrait of the Adidas women’s athlete team training for competition during the cooler summer nights.

agency: 180/amsterdam
concept: roos smit & ute geisler
copywriter: roos smit
art director: ute geisler
creative directors: richard bullock & dean maryon
photography: hendrique gendre