ADIDAS BY STELLA MCCARTNEY - SKETCHBOOK SS07

Prior to the adidas by Stella McCartney campaign 07, we made this sketchbook to explore different ways of creating physical movement in a still image. Meeting the brand’s promise of style and performance, we aimed to avoid the usual poses of models in static positions. Have a look at our pick of artists, photographers, illustrators and sculptors. The cover of the book was printed on unbleached cotton and sent to Stella.

agency: 180/amsterdam
concept: ute geisler & roos smit
art director: ute geisler
copywriter: roos smit