OPEL – WE’RE ALL DRIVERS
Millions of people drive Opel. Yet Opel is not a car that is especially admired or loved. In peoples minds, it’s a purely functional car; no status, no frippery and no impressive price tag either. However, what does make
Opel special is all those millions of drivers who use the car in their own individual way.
In this campaign, we highlighted Opel’s diversity by inviting the audience to submit their personal car ideas to the Opel website. All the ideas were collected, giving the audience the possibility to vote for those that appealed. The best ones were produced & staged at international car shows.
interactive case study
agency: 180/amsterdam
concept: ute geisler & roos smit
art director: ute geisler
copywriter: roos smit
creative director: richard bullock & andy fackrell
Millions of people drive Opel. Yet Opel is not a car that is especially admired or loved. In peoples minds, it’s a purely functional car; no status, no frippery and no impressive price tag either. However, what does make
Opel special is all those millions of drivers who use the car in their own individual way.
In this campaign, we highlighted Opel’s diversity by inviting the audience to submit their personal car ideas to the Opel website. All the ideas were collected, giving the audience the possibility to vote for those that appealed. The best ones were produced & staged at international car shows.
interactive case study
agency: 180/amsterdam
concept: ute geisler & roos smit
art director: ute geisler
copywriter: roos smit
creative director: richard bullock & andy fackrell