ONLINE - REBRANDING ORANGE INTERNET



Orange Internet has been online from the start. However, over the last 15 years, the company has been changing names as frequently as the Dutch weather. Our repositioning and new company name brought them back to who they are and always have been: online. Online shares its years of expertise with free tips and downloads. Like the brand itself, the logo provides a window to the world.

Translation:

Easy. Accessible. Fun. Internet like it is meant to be. Stripped to the core. Free downloads. Easy to use and accessible to the world. We are, and always have been, online. And from now on, that is how we will be named too: Online.

agency: xxs
concept & company name: roos smit
logo & animation: tony vicentino