ONITSUKA TIGER - INTERACTIVE CAMPAIGN
For the launch of a new boot during the World Cup, we wrote a football anthem called 'Lovely Football'. The lyrics were inspired by the ultimate Japanese love for football. Even when their own score is disappointing, as it often can be, they simply start cheering for the opponent. The song laid at the core of the world's first online karaoke competition and won several awards. Sit down and enjoy. The choir, all employees of Onitsuka in Japan, is conducted by Mr. Onitsuka himself.
The website attracted 3.5 million unique visitors in two months and the product was sold out across Europe
copywriter: ute geisler & roos smit
awards & nominations: silver young gun award, one show nomination & creative show case runner up 1