ONITSUKA TIGER - INTERACTIVE CAMPAIGN
The Japanese love football and they love the game itself more than winning. Even when their own score is disappointing, as it often can be, they simply start cheering for the opponent. The football anthem ‘Lovely Football’ celebrates the ultimate Japanese love for football. The anthem is sung by the employees of Onitsuka in Japan and conducted by Mr. Onitsuka himself.
The winner of the world’s first online karaoke competition won a pair of Injectors. The website attracted 3.5 million unique visitors in two months and the product was sold out across Europe.
copywriter: ute geisler & roos smit
awards & nominations: silver young gun award, one show nomination & creative show case runner up 1